This dealer only catalog was issued to Schwinn shops, to train their sales associates in all the aspects of selling Schwinn bikes (primarily lightweights are focused on). There are sections on closing sales, mental selling strategies, specs on different models, why each type of bicycle may or may not be great for a particular customer, etc. Pretty obscure piece of memorabilia for the Schwinn fanatic!
*All of these collectibles came from a closed Schwinn dealer called Kings Cyclery in Casper, Wyoming that I bought out. Everything was ordered directly from the Schwinn factory.
Condition
Mint
Details
- 44 pages
