Early 70’s catalog.  This is the first of a series of catalogs promoting adventure on their cover and pages.

This catalog detail every bike Schwinn produced for a given year, covering lightweight road, touring, and track models, middleweights, heavyweights, kids bikes, and bmx bikes. They also detail a selection of components and accessories.  The Paramount and Stingray models are prominently featured.  There’s a lot of history here.

Each catalog contains charming advertisements, illustrations, and photographs that would make lovely wall coverings for your bike shop, basement, or living room!  These make great gifts!

***Want a rad way to display these catalogs? This rare catalog display sign/tray cardboard pop-up was made specifically for this generation of catalog!

*All of these catalogs came from a closed Schwinn dealer called Kings Cyclery in Casper, Wyoming that I bought out.  Everything was ordered directly from the Schwinn factory. 

Condition

Mint. Great collectors item!

Details